Fitness Studios (Boutique / Multi-Location)
Higher Margins, Fewer Heroics for Fitness Studio Owners
Boutique and multi-location fitness studios depend on membership retention, class utilization, and lean operations. When churn creeps up and class fill rates drop, margins disappear. We build the retention and operating systems that keep members engaged and revenue predictable.
Common Symptoms We See
If any of these sound familiar, the Scorecard will pinpoint exactly where profit is leaking and what to fix first.
Membership churn is climbing but root causes are unclear
Class fill rates are inconsistent; some classes half-empty
Pricing and packaging feels reactive; competitors drive decisions
Staff scheduling doesn't match demand patterns
No weekly scorecard; retention and revenue trends aren't visible until too late
Owner runs every promotion, schedule change, and member escalation
What We Fix First
Ranked by impact. Implemented in the 30-day sprint.
1Implement churn tracking and early-warning signals
2Optimize class scheduling based on utilization data
3Structure pricing and membership packaging for retention
4Align staff scheduling to peak demand patterns
5Build a weekly KPI scorecard (members, churn, class fill, revenue, leads)
6Create win-back sequences for at-risk and lapsed members
Practical AI Quick Wins
Real workflows that remove toil and improve decisions. Not AI theater.
Churn-risk signal detection and automated outreach
Win-back email/SMS sequences for lapsed members
Class fill optimization and waitlist management
Staff scheduling automation based on demand
Review generation and social proof automation
KPIs That Run the Business
These are the metrics we track weekly. When these move, profit moves.
Active member count
Monthly churn rate
Monthly recurring revenue
Class fill rate / utilization %
Average revenue per member
New member conversion rate
Lead-to-trial rate
Trial-to-member conversion rate
Visits per member per month
Staff cost as % of revenue
Retail / ancillary revenue
Net promoter score
What You Get in 30 Days
0-100 Scorecard across 5 focus areas with evidence-based notes
Top 10 Fixes ranked by impact for your specific business
90-day execution plan with owners, weekly metrics, and meeting rhythm
1-3 practical AI workflows deployed and adopted by your team
Weekly operating cadence and dashboards that stick
"No-heroics" playbook so the business runs without the founder in every room
Ready to make margin obvious in your fitness studios business?
Book the Scorecard call and get your ranked Top 10 Fixes + 90-day plan.