Med Spas & Aesthetic Clinics
Higher Margins, Fewer Heroics for Med Spa Owners
Med spas are marketing-heavy and conversion-driven. When the funnel leaks, membership churn climbs, or pricing lacks structure, margins evaporate fast. We tighten the systems that turn leads into loyal, high-value clients.
Common Symptoms We See
If any of these sound familiar, the Scorecard will pinpoint exactly where profit is leaking and what to fix first.
Lead volume is high but booked-appointment rate is low
Membership churn is climbing but nobody tracks why
Pricing feels reactive; discounting is the default
Consultations convert inconsistently across providers
Marketing spend is high but ROI per channel is unclear
Owner manages every promotion, hire, and escalation
What We Fix First
Ranked by impact. Implemented in the 30-day sprint.
1Build a lead-to-booked conversion funnel with clear tracking
2Implement membership retention and churn reduction workflows
3Structure pricing and packaging for margin protection
4Standardize consultation scripts and conversion process
5Set up KPI cadence: leads, consults, conversion rate, average ticket, retention
6Create delegation systems so the owner is not the bottleneck
Practical AI Quick Wins
Real workflows that remove toil and improve decisions. Not AI theater.
Lead-to-booked automation with SMS/email nurture sequences
Consultation conversion scripts and follow-up triggers
Membership and retention workflow automation
Review generation and response templates
Content repurposing from treatments to social media
KPIs That Run the Business
These are the metrics we track weekly. When these move, profit moves.
Lead volume by channel
Lead-to-consult rate
Consult-to-booked rate
Average ticket value
Membership retention rate
Monthly recurring revenue
Provider utilization %
Marketing cost per acquisition
Revenue per treatment room
Client lifetime value
Rebooking rate
Net promoter score
What You Get in 30 Days
0-100 Scorecard across 5 focus areas with evidence-based notes
Top 10 Fixes ranked by impact for your specific business
90-day execution plan with owners, weekly metrics, and meeting rhythm
1-3 practical AI workflows deployed and adopted by your team
Weekly operating cadence and dashboards that stick
"No-heroics" playbook so the business runs without the founder in every room
Ready to make margin obvious in your med spa business?
Book the Scorecard call and get your ranked Top 10 Fixes + 90-day plan.